Sales Pipeline Scorecard

Step 1 of 6Business profile

Step 1 of 6

Business profile

This calibrates your pipeline benchmarks against peers of similar size and industry.

Annual revenue

Please enter your annual revenue (between $100K and $10M).

Business type

Please select your business type.

Step 2 of 6Lead generation

Stage 1 of 3

Lead generation

How many qualified leads enter your pipeline each month on average?

10leads / month

1200

Step 3 of 6Conversion rates

Stage 2 of 3 — Part A

Lead → Proposal rate

Of every 100 leads, how many become a formal proposal or quote?

30% become proposals

1%100%

Stage 2 of 3 — Part B

Proposal → Close rate

Of every 100 proposals sent, how many result in a closed deal?

35% of proposals close

1%100%

Step 4 of 6Average deal size

Stage 3 of 3

Average deal size

What is the average value of a single closed deal or transaction?

Average deal / transaction value

Enter your typical contract, project, or transaction value.

Please enter a valid deal size greater than $0.

Step 5 of 6Sales cycle

Supporting metric

Sales cycle length

On average, how many weeks from first contact to closed deal?

4weeks average

1 wk52 wks

Step 6 of 6Unlock your scorecard

Your scorecard is ready.

We've analyzed your pipeline across all three stages. Enter your details to unlock the full report — including your revenue gap and the biggest leak in your pipeline.

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Pipeline Score

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Health Grade

🔒

Revenue Gap

First name

Please enter your first name.

Last name

Please enter your last name.

Business email address

Please use your business email address.

Business name

Please enter your business name.

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/ 100

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Pipeline gap analysis —

Annual revenue gap identified

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Current output

CURRENT PIPELINE OUTPUT
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Projected annual revenue at current rates

BENCHMARK OUTPUT

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What a healthy pipeline at your size produces

PROJECTED OUTPUT AFTER PIPELINE IMPROVEMENTS

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Based on closing your biggest pipeline leak

Pipeline stage breakdown

Stage	Your metric	Benchmark	Status

🔍 Biggest leak identified

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Your top priorities

THIS IS JUST THE TIP OF THE ICEBERG

Your pipeline gap is
only part of the story.

A full Business Assessment tests your implementation of 25 battle-tested growth levers — the same strategies top-performing businesses in your peer group have already deployed.

Pricing Strategy Customer Retention Sales Conversion Market Expansion Operational Efficiency + 20 more

A 30-minute strategy call will map out exactly where these gaps live in your business — and how to close them in 90 days or less.

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